When it comes to search engine optimization (SEO), there’s a lot of bad information online (everyone’s an expert – or so they say). On top of that, what works and what doesn’t change all the time, partially due to Algorithms. That said, there are some things you can do to optimize your website.
The following SEO tips will help you optimize your website for the search engines, page by page.
Create Title Tags
Getting discovered isn’t just about producing new pages. It also involves optimizing your content. Title tags specify the name of a webpage and they’re what appear in the search engine’s results page. For example, when Google indexes a page, its web crawlers start off at the top and move toward the bottom. Keywords that are higher up on the page will be indexed as more important than other search terms.
Use Permalink structures that Incorporate Keywords
You’ve probably noticed that some websites have numeric permalink structures that don’t effectively identify pages. This is a huge mistake. Not only does it look amateurish, it’s bad for SEO. Create a URL structure for each page you generate that contains text, including relevant keywords for each specific page says SEO CT expert Chris Poole.
Use Keywords in Images
Rename your images (e.g. Real-estate-your city.jpg instead of 3435.jpg), including keywords that reflect your website’s (and interior pages) subject matter in the image’s title, description, as well as ALT tags.
Make Frequent Updates
Websites that have dynamic content typically rank higher than those that have static content. This is why blogs and directories rank so high on search engines. They’re continually being updated with fresh content.
Link to Internal Pages on Your Website
You should make it a habit to link to the most important pages on your site from your home page and cross-link them with each other. Linking to internal pages helps establish information hierarchy for your website and boosts ranking power.
Link to Websites with Relevant Content
If you do a good job and visitors click on your links, linking to websites with relevant content will tell search engines that you are a trustworthy authority in your niche. Creating a “Resources” page is a great way to do this.
Is Your Website Indexed by Search Engines?
Search engines may automatically discover and index your website content, but it’s unwise to depend on it. It’s important to make sure search engines are crawling your website if you want consumers to find you online.
Motivate Visitors to Link to Your Website
The best way to get visitors to link to your website is to provide excellent content. Guest posting on relevant blogs is also a good idea. You can also ask however; this tactic typically only works occasionally.
Website Load Time
Page load time is crucial, so get rid of elements that slow down your website. Culprits of slow loading sites include unnecessary plugins, music players, large images, poor quality servers, etc.
Getting websites to rank high can be tough but following these SEO tips will definitely help.