With the sheer number of websites on the internet, one might ask how can anyone stand out with such large competition. How can a startup acquire new clients when there are literally hundreds of millions of websites out there? Yes, not everyone is in your line of business, that is correct. Nevertheless, the question still demands an answer if you wish to be successful. There are plenty of approaches you can take, but today we will discuss the best ways to attract clients through website design.
We will analyze building blocks of every design, see how they correlate one with the other, and finally understand how web design affects viewers. At the end of this small journey, you will, hopefully, have enough understanding to improve your website and get new visitors. Let us begin!
How to get your hands on a good web design?
I will be honest with you, getting the best quality and best price on website designs is not an easy task. Cheap web designers are usually bad, with exceptions of course. On another hand, exceptional web designers cost a lot of money. There are exceptions there as well. Still, chances are that you will probably sooner find an expensive web designer who is not good, then one that is cheap but delivers quality.
With that in mind, the best thing you can do is understand what the strongest features of web designare, and try to recognize if the designer you hire meets the requirements or not. Also, if you plan on working in web design, knowing these things will be important.
What are the most important features of web design?
As much as it is important to understand how to attract clients through website design, it is equally important to learn the most important features of web design. Only by knowing what they are will you be able to understand how they impact visitors and potential clients. To get you started, I will now analyze:
- the choice of color
- white space
- responsive web design
- interaction and user experience
Navigation represents one of the most crucial building blocks of every website. It is a highway that your visitors use to travel from one page to another. If that highway is poorly built, their ride will not be pleasant, and no one will ever come back.
First of all, navigation has to be simple and easy to use. This is not the time to complicate and experiment too much. The most important, it should look like navigation. People must know what it is as soon as they see it. Second, navigation should be pleasant to look at, yet not too overpowering so it pokes the eyes of the user. Finally, it must be in sync with the rest of the website. More about that in the next chapter.
Picking the best layout for your website might just be the difference between success and failure. Different types of layouts require different approaches in web design. For example, if you have a website about photography, images are the most important blocks. With that in mind, the image gallery must be interactive, present the photos in the best way, and offer useful information.
However, if you run a blog, although important, images are not the centerpiece. Articles are. So, whatever the design is, it should be easy to read, and simple to browse through the articles.
All elements on a website should be there to support each other.
The choice of color
Another important decision to make is to pick the right colors for your website. This is a lot harder than it seems. Colors communicate with people on a subconscious level, and every color evokes different emotions. Furthermore, colors have a lot of symbolism, especially between cultures, races, and geographic location. For example, while is some cultures white represents happiness, peace, and life, in others symbolizes death and sorrow.
Also, all colors are associated with specific professions. That is why you see so much green color in websites dedicated to nature or fertility, and red color in the medical profession.
White space plays an essential part in making web design work. It is what separates other elements and creates order on pages. Without the proper use of white space and white color, everything would be too dark and messy to look at. A website must be visually appealing and pleasant for the eyes.
When it comes to images, everything is in the size, quality, and position. Using photos on a website is sometimes a fantastic idea, while in other ways it can be a distraction. The best tip is to look at websites about photography or design. That is where you will see the proper use of photos.
I cannot stress enough the importance of having a professional logo for your website. This is what your visitors will remember. It is a symbol that represents your entire brand, your goals, and agendas. It should serve as something that should awake familiar feelings of happiness, quality, and satisfaction whenever your clients look at it.
Another important feature of web design is typography. Using the proper font, size, and spacing is of vital importance. Different fonts go well with different layouts. Research is the best way to find out what fonts are best to use for your website. Look for successful competitor websites and see how they addressed typography.
Responsive web design
If you consider how many people use mobile phones instead of a PC for browsing, responsive web design is a requirement if you wish to attract clients through website design. As a matter of fact, the majority of good web designers will refuse to create a nonresponsive website. It will look bad when opened from a mobile device or a tablet, and it can hurt their reputation.
Interaction and user experience
The last item on the menu is interaction and user experience. I decided to put them in the same basket since they correlate one with the other. What you need is web design that will keep your visitors engaged. For example, you can look at user-friendly sites for moving businesses. Since they communicate with a large number of people on a daily basis, their website must offer various features. Furthermore, the design must look presentable, so they are not distracted while browsing.
Ways to attract clients through website design – delivered!
I hope that understanding these elements and features helped you understand what the best ways are to attract clients through website design. Nevertheless, make no mistake thinking there is any particular order in which one feature is more important than others. What is crucial is that they all work together to complete a full picture to show to your visitors.