SEO professionals find 301 redirects to be helpful, but over a period of time, they can impact the load time speed, or send the search engine crawlers on a chase. It is because there are several 301s created, which are not valuable.
The first step here is the need to identify which 301s need to stay, and only then can the remaining ones be removed. Several other things that impact load time are internal links, which point towards the outdated URLs.
It is necessary to fix these problems efficiently to reduce redirection timing. Below are four ways redirects can be damaging your SEO efforts.
Redirect chains can be damaging
Redirect chains are a sequence of redirects, which gets transported from one URL to the second, third and so on. The search engines keep following until no more redirects are left to be processed.
For example, www.roadway/transport redirects to www.roadway/transport-blog, which redirects to www.roadway/hungary.
For every redirect, 10% of authority gets lost. Besides it drastically increases the webpage load time as well as decreases your website’s overall quality. A single step is already affecting your page load time. On top of that, if you add multiple reiterations on a single page, it increases the load time. Stacks of 301s create a redirect chain. Use 301 redirect WordPress plugin to track the chains, then analyze which ones are to be fixed.
Internal linking via redirects
Internal links pointing to your URLs redirected elsewhere, can damage your SEO results. Some tools can identify all the redirecting internal links.
Useless 301 redirects
Over a period of time, a lot of 301 redirects get accumulated. No one ever thinks about cleaning them. When the .htaccess file is burdened with redirects, load time suffers. Every time a URL gets requested by a browser, each redirect gets checked to see if the requested URL requires to be transferred elsewhere. This kills the load time of your webpage. So how to identify these redirects are valuable? With UTM tags you can identify valuable 301 redirects or the redirects that are used regularly, and then segregate them from the redundant ones.
There are canonical tags
It is similar to having 301 redirect chains. No one desires canonical tags, which point to the redirected URLs. Use tools like 301 WordPress Redirect to recognize canonical tags.
Smooth website migration tips
Search engines react to moves and changes, because it impacts the user experience.
A poorly implemented website migration can also destroy the performance of your brand. Always plan a website migration during a slow period to avoid any permanent loss of traffic. Make sure that redirects work before you go public. Errors can cause downtime if you ignored testing on the test server.
Replace or remove links with the 404 error page. Update links that point to redirects, so they point towards the valuable page. All the modified URLs must be mapped and duplicate content issues must be resolved. Self-canonicalize all the new webpages and redirect all modified links.
You might have to fix the images used in the redirect pages to improve the user experiences. So how to resize images online? Just use some free online imaging resizing app like ResizeMyImage for the task.