Search engine optimization (SEO) aims to get a website to the top search results to generate traffic into that website. However, any online business should be concerned about local SEO first to get their products or services known.
Compared to an all-out SEO marketing, a localized SEO is not as complicated and as expensive. Launching the business website internationally requires an extensive research on the target audience, so it needs more advanced practices and resources. However, there is still a lot to learn about a localized SEO. An online marketer needs to study the wants and needs of their target market so they can determine the content of their website and know the best SEO strategy to use.
Importance of Local SEO
Even if the target is only the local market, a website should still be optimized for search engines. Operating an online business is a lot different from managing a traditional business with a physical location. Traditional business may need less marketing since this kind of business can easily be noticed, especially if the business is at a major location. Through word of mouth, the business can be known because satisfied customers may recommend it to their acquaintances.
On the other hand, an online business is within the massive world of the internet and unless it gathers an adequate number of customers, nobody actually knows about it. Furthermore, URL’s or domain names are sometimes hard to recall. Thus, satisfied customers who want to recommend an online business may have a little chance of remembering it. With the help of local SEO, press releases and niche articles can have backlinks that would redirect people to the website being promoted. If these links would have more clicks, it will have higher search engine results ranking.
A localized SEO may limit the market, but this can be an advantage for the business. When someone does a query on the niche of the business, there will be higher chances that the website will be part of the top results list because it has been optimized in a way that search engine algorithms will identify the website as part of that niche market.
Through a localized SEO, the number of other businesses that an online marketer has to focus on would be limited only to their direct competitors, allowing them to have their website rank high on local search engine results.
Other Benefits of Local SEO
Apart from reaching the target audience, here are some of the other benefits of a local optimization campaign:
- A localized SEO is a good jump start for the sales of new businesses. They can move one step at a time rather than marketing on a huge scale and competing with experienced businesses. For instance, if a business started in a particular city, the owner can create a website for people who live in that city. Once a considerable amount of clientele has been established, the business and its SEO campaign can start to expand.
- There are loads of competitors in the market and that will never change no matter how good a product or service is. It is quite challenging for a business to be noticed, let alone be ahead of everyone. However, by simply adding a local area name into the keyword will considerably reduce the number of competitors. This would help the business reach the people who are trying to find a product or service near them.
- A local SEO is better at effectively communicating with their customers than a global SEO. A localized campaign would allow the business owners to directly interact with their customers that are near them. With the use of Google maps, the business can be accessible to customers and would be on a local directory listing.
Author Bio :
TrendiByte is an IT agency from India with great track record of giving its services on software development and web development to its clientele all over the world.