One way to get your business recognized by others is to promote your business. This is very much needed by businesses that are still relatively new. There are various promotional strategies that can be done. The purpose of promoting your business is closely related to your marketing strategy. Promotion is a term that is often used in marketing and is one of the elements of the marketing mix.
The idea of the purpose of promotion is to make people aware, attract and persuade them to buy the product. Promotional objectives involve a whole series of activities that communicate a product, brand, or service to potential customers.
Marketing strategy vs marketing plan
In addition to marketing strategy or marketing strategy, you can also find the term marketing plan. What is the difference? The marketing plan is part of the marketing strategy which includes a detailed marketing activity document and contains a schedule of marketing initiatives to be implemented.
Ideally, a marketing strategy should be long-term as opposed to a marketing plan. This is because the marketing strategy includes a big picture of the message to be conveyed, while the marketing plan describes in detail the need to carry out the existing strategy. To choose the most effective marketing strategy, companies must look at the most important aspects that support their business. So, learning about marketing is very important in running a business.
Currently, there are many kinds of businesses that are run, ranging from snacks, beverages, and even passenger transportation services. To make a business run smoothly and people are interested in it, of course, you need an accurate promotional strategy. Therefore, below are some contemporary marketing strategies that are suitable for various businesses.
1. Social Media Marketing
The development of the internet in the world has made social media used by many people for their promotional strategies, ranging from making friends to promoting businesses. Social media is the most effective means of marketing any product or service.
The features available on various social media today are very supportive for marketing various businesses. One example of social media that is often a subscription for business is Instagram. Social media that is devoted to uploading photos and videos is very good for business. With social media, product marketing becomes easier, more effective, and cost-effective.
2. Creating a Website
In addition to using social media, creating a website is the right promotional strategy to market various businesses today. The existence of this website makes the promoted business more feasible and professional. An easy example is someone who has a wedding decoration business. To be more professional, the business owner not only uses social media but can also use the website. This aims to make the business that the person is involved in known to many people and can be searched on search engines such as Google.
3. Selling Through Marketplace
Not only is social media busy being used due to the development of the internet, but the emergence of the marketplace is also the impact of the development of the internet. Not only one site is growing, but there are dozens or even hundreds of marketplaces. Each marketplace also has its own different features. Using the marketplace is the right promotion strategy because in the marketplace the business being run can be marketed with certain categories.
For example, there is someone who has a motorcycle buying and selling business, so the motorcycles marketed in this marketplace will enter the motorcycle category. By marketing according to categories, people will find goods easily.
4. Make Promotional Videos Through Youtube
When you hear the word Youtube, of course, what comes to mind is a platform that contains many videos with various categories. For example the category of gaming, horror, vlogs, and others. Not only as a medium for creating content, but Youtube is also the right tool to be a promotional strategy for businesses. This is because videos are easier to attract people’s attention than text. Promotional videos can also use various methods, ranging from long durations, promotional videos with animations, and others. The most important thing about marketing with this promotional video is how the video created can attract people’s attention.
5. Endorsement to Celebrity
With the development of the internet and Instagram, people with many followers on Instagram are the center of attention. The current term for such people is celebrity Instagram. The existence of these celebrity Instagram makes it very easy to become a product promotion strategy through endorsement.
The endorsement in Instagram also has another name, namely paid promotion. So with an endorsement, the business is run will be increasingly known to many people because it is promoted by the celebrity.
6. Understanding the Product’s Target Market
Before carrying out the promotion strategy above, of course, entrepreneurs must understand which products are being promoted. For example, if young people are the target of the product, then marketing via social media such as Instagram can be an option.
7. Join the Community of Fellow Businessmen
In running a business, of course, you can’t be alone, at least a businessman must need a fellow businessman. The existence of these fellow businessmen aims to share with each other about the business they run, share promotional tips, and often collaborate to create new businesses. A business plan can be analogous to a map to show the direction to success. Another thing that is not less important is promoting your business.
The function of marketing strategy
A marketing strategy that requires businesspeople to be able to predict the pace of business in the future, giving enthusiasm in doing business. This is of course very important so that the business can run optimally. That way, the coordination of the marketing team can run more effectively and on target. Become a tool to achieve company or business goals, both in the short and long term. With this assessment standard, quality control and work quality will be more effective.
Without a good marketing strategy, it is quite difficult to develop a business reach. So, learning about marketing science and Lead Generation Strategy is very important in running a business. Marketing strategies are useful for simplifying the process of promoting products and services. Companies can also quickly acquire target consumers to support future business growth and reach. A company can choose more than one type of marketing strategy as long as all these strategies work synergistically.
Taking brand awareness into account, the company must ensure that its products and services match the type of marketing strategy chosen. The existence of a marketing strategy can make you expand business outreach and business more advanced.