by Alex Schnee
While there’s nothing quite like seeing an event in person, there are definitely some benefits for performers and speakers, promoters, and attendees to moving events online. If you are considering how you can make this happen for your upcoming event, you are going to want to weigh the pros and cons of having an event in an online space and what that is going to look like for you.
Here are some reasons you might want to consider moving things online for your next event.
1. You don’t need a venue
Renting out a venue for your event can be quite expensive, and unless you are planning on having a completely packed space, then there is no guarantee that you will make your money back. Online events take this pressure off and make the process of getting access to the event easy with WordPress event plugins. Depending on the type of event you are planning on hosting, you can have it almost anywhere—speakers can even reach attendees from their living room couches.
2. You can market it to ideal attendees
Ads on social media have made it easier than ever to find your target attendees and remind them to buy tickets. In the past, the success of your marketing was much more difficult to track. Now, it has become easier to look at certain data and determine whether or not you are spending the right amount of money for your ad and marketing budget and which are performing well. The internet gives you access to so much more information than it might in the past and can help you see where your weak points are when it comes to your marketing strategy.
3. Low attendance is less of an issue
If you were just getting started in the event space, then you might now that nothing feels as disheartening as to look out and see an empty venue. While you can still get that feeling from seeing few people show up to an online event or webinar, it isn’t quite the same as having that happen in a live setting. Not only that, but it also typically does not tend to cost nearly as much to put on an online event, so you don’t have the additional expenses that come with an in-person conference or concert.
4. You can host them more than once
A live event can be difficult to replicate because of speakers’ or artists’ schedules, the cost of the venue, and more. However, with online events you can host them as many times as you would like without the same restrictions. This not only gives you a chance to build a greater audience for future events, but it allows you to get to know your attendees more and offer an even better event for them in the future.
Live events and online events can serve different purposes, but there are definitely some pluses to consider when creating a virtual event. These benefits can help you to create a connect with fans in a new way that you might not have been able to before.